Dipali D. Bobade

Chicago, IL

Mobile – 3025404315 | Email – dipali.rs@gmail.com | Profile - http://www.linkedin.com/in/dipalibobade

About 8 years of experience and demonstrated track record in analysis, development, support and maintenance of

Web Content Management Systems - EMC Documentum & Adobe CQ5 (now known as AEM).

  · Business Analyst on two critically inter-related projects – ‘Adobe CQ5.4 WCMS implementation project’

(Migration from Documentum) and ‘Public Site Redesign project’ (redesigned web content managed on CQ

platform). Used agile methodology for these projects.

  · Lead the usability evaluation track on WCMS selection project as a Business Analyst where the Adobe Day CQ

was selected as the top product among sixteen other content management solutions.

  · Extensive experience as Content Support Lead on Documentum Web Publisher platform – leading & motivating

a team of 6 resources across two locations to provide quality deliverables in an onsite-offshore model.

  · Have a web development background primarily on Documentum WDK platform.

  · Recipient of the global ‘Spirit of Winning – Summit Award’ by Mphasis for extraordinary contribution toward

promoting company brand, gaining client trust and project achievements.

CORE COMPETENCIES & KEY SKILLS

Knowledge Domains: Private Banking, Internet Banking, Content Management Systems.

WCM Products:

- Adobe CQ 5.4, CQ 5.5

o Thorough knowledge on CQ Authoring, Administration & Digital Assets Management

o Trained on basic CQ development by Adobe - JCR, CRX

o Well-versed with application of SEO standards, Content Tagging and Web Accessibility standards on CQ.

- Documentum 5.3 & 6.5

o Web Publisher, WDK, WebTop, DFC, DQL, API, DA, DAB

- Joomla

Key Skills:

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Interviewing key stakeholders to gather, analyze, and interpret business requirements in context of the content

management solution.

Utilize the business requirements by formulating them into detailed use cases, activity diagrams and user

stories which constitute the Functional Requirements Documents (FRD).

- Conduct JAD sessions with architect, development teams and business representation to sign off on the FRDs.

- Experience in resource and operations/process management. Highly proficient in developing strong working

relationships with team and management. Skilled at conceptualizing strategic and tactical business process

improvements beneficial to the project.

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Liaising between clients, technical teams and other stakeholders to identify business processes, systems, and

product requirements.

- Working closely with Project Managers to schedule scrums, organize release plans, sprint/iteration plans,

including deliverable prioritization, defect tracking and backlog management.

- Involvement in testing - IST, QA, UAT. Working with QA team to help them with functional behavior of the new

system and to establish traceability with the functional requirements.

- Managing defects in defect management tools like Quality Center, ALM, JIRA.

- Documentation – training material, user stories, system manuals, traceability matrix, use cases, and functional

specification documents.

- Training and supporting different user groups viz. business users, support team on newly developed system.

- Strong interpersonal, team building, organizational and motivational skills.

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Excellent presentation, analytical and communication skills.

In depth knowledge of Software Development Life Cycle (SDLC), including thorough understanding of various

phases such as Requirements Gathering, Analysis/Design, Implementation, Testing, and maintenance.

PROFESSIONAL EXPERIENCE

MPHASIS CORP.

Project: WCM (Adobe CQ 5.4) Implementation Project - Business Analyst

(Mar 2006 – Sep 2012)

(Nov 2011 – Sep 2012)

  · Responsible for gathering and analyzing business requirements for CQ implementation.

  · Studied CQ features & limitations in detail to come up with better implementation solutions which met the

business requirements. In cases when they didn’t, came up with alternative solutions.

  · Primary decision maker on the need for either employing out of the box CQ features or provide customized

solutions depending on the business requirements.

  · Authored user stories in detail, capturing - business requirements, display rules, use case narrative,

requirement scope, authoring approach, error conditions & technical specifications for CQ components.

  · Created training documents for content authors & administrators which included CQ introduction doc,

Component Manuals, Web content support guides.

  · Trained content producers on navigating CQ site admin console, DAM console, component usage, authoring

of different types of web content e.g. targeted content, reusable partial content etc.

  · Trained content support team on administration tasks like workflow management, user management and

content support activities on CQ.

  · Worked closely with QA team to facilitating testing on IST and QA environments ensuring complete test

coverage. Reported & managed defects/issues in ALM tool.

Project: Public Website Redesign - Business Analyst

(Nov 2011 – Sep 2012)

  · Responsible for gathering, analyzing, & validating business requirements for redesigned public site

pages which would be managed using CQ.

  · Captured Presentation Requirements

o Conducted interviews with Visual Media & Design (VMD) team to understand the standard

patterns of redesigned pages. Converted this information in designing CQ page templates.

  · Captured Functional Requirements

o Conducted periodic meetings with the Business Groups to understand the business requirements

for various banking widgets on the redesigned public site.

o Worked as a liaison between Business, VMD and CQ UI Dev team so that the vision of all the

stakeholders is in sync.

o Ensured that the Web Accessibility and SEO requirements are met on the redesigned website.

o Took efforts to strike a balance between providing authoring flexibility and maintain governance

around content production.

o Optimized the specifications in close co-ordination with the system architect and development

leads. It resulted in a CQ5 user experience which was not at all diluted with any over-engineering.

Project: WCM Product Selection - Business Analyst

o Created help docs & authoring guides for authors illustrating recommended authoring approaches.

(Feb 2011 – Oct 2011)

  · Content and Authoring related tasks

o Supported content authors in creating newly designed pages in CQ. Conducted regular refresher

courses for authoring best practices and address any CQ specific issues.

  · 16 WCM products were evaluated as a part of this project. Only 2 were selected for POC to evaluate their

infrastructure compatibility, architectural considerations, usability fit, and operational fit. I was responsible

for selecting the product which met the client’s requirements from usability perspective.

  · Devised a unique process to evaluate the shortlisted products. It included, creating a set of use cases in

such a way that the products can be compared with each other over common features as well as exhibit

the “cool” features specific to each of them. They were categorized under broad WCM functionalities like

User Management, DAM, Workflow, Authoring etc.

  · After careful study, I selected a set of 50 evaluators from a diverse set of stakeholders and also included a

few volunteer.

  · The evaluation was done based on three quantifiable factors viz. Ease of Use, Speed of Use and Frequency

of feature usage. I also considered Subjective Opinion as an additional factor for each use case.

  · The results were quantified on a scale of 1-4. I made use a forced-choice response scale with an even

number of responses and no middle neutral or undecided choice. In this situation, the respondent was

forced to decide whether they lean more towards the positive or negative end of the scale for each item.

  · Weighted average scoring method for opted to consolidate the results across the categories. I contributed

in creating a dedicated tool to consolidate and present the results. The response from evaluators was fed

to the tool and it was designed to pick category winners and gave verdict for each of those categories as

well as an overall verdict.

  · The entire process was documented and was used as a benchmark for system evaluation projects across

the organization.

Project: TSS End of Life - Business Analyst

(Jan 2011 – Mar 2011)

  · The project involved migrating and merging an obsolete content repository into a new repository. I wrote

the Functional Requirement Document (FRD) for the migrating repository in order to match the

functionality of the recipient repository.

  · Prepared Traceability Matrix for requirements tracing.

  · Prepared Binding Contract which defined metadata mapping between the new and old systems.

Project: CIG Content Support, Documentum – Content Support Lead

(Oct 2009 – Dec 2010)

  · Lead a team of 6 resources in an onsite-offshore model with 4 individuals at client site and 2 offshore.

  · Managed content support activities on Documentum Web Publisher platform on day-to-day basis.

  · Proactively undertook initiatives in many process improvement activities to increase overall efficiency &

productivity of support team. Was constantly appreciated by client for top quality deliverables & initiatives.

  · Prepared project related documentation including user manuals for all the project related tools,

applications and protocols.

  · Actively monitored incoming issue tickets through internal ticket tracker. Did optimum task allocation and

assigned them across the team based on availability and skill levels.

  · The selection of Adobe CQ as the WCMS of choice for the client website was based largely on the

recommendations given from Usability fit.

  · Made significant improvements to a SharePoint based issue tracking tool. Created a status dashboard

which presented real time issue status to the client.

  · Created status reports which included metrics derived from the issue tracking tool.

  · Hosted weekly sync meetings with client and offshore team for better delivery as a team.

  · Selected by the client to take charge as a release owner. My approach involved systematic resource

planning, task assignment, report generation, collaboration with interfacing teams, generating release

related metrics for upper management, monitoring & communicating release status in real time.

  · Took initiative to revamp and tighten the release process to achieve 100% SLA compliance and quick

turnaround time. The resulting process improved the quality of deliverables and resulted in superior

release metrics.

Project: Documentum Support – Onsite Coordinator

Client : Fortis Bank, Belgium

  · Technical Support for Documentum platform on UNIX.

  · Authored UNIX scripts for monitoring, scheduled maintenance jobs, and startup/shutdown docbases.

  · Prepared of project related documentation – user manuals for all the project related tools, test scripts.

  · Maintained Issue tracking guide and collaborated with client on weekly basis to improve the process.

  · Interacted with infrastructure specialists to provide effective deliverables.

Project: Paperless Order Entry – Senior Developer

Client : Sterling Testing Systems Inc., U.S.A.

  · Worked on customization and support for Documentum 5.3 WebTop using Java, XML, and JSP.

  · Instrumental in setting up the System Integration Test (SIT) Environment.

  · Prepared of Unit Test Cases, test plans, and executing Unit Test Cases.

(Sep 2008 – Aug 2009)

(Jan 2008 – Aug 2008)

Project: Documentum DealWorks – Developer

Client : JPMorgan Chase, U.S.A.

  · Responsibilities included:

(Mar 2006 – Dec 2007)

o Developing new components as an enhancement in already existing application.

o Developing WDK customizations using Java, XML, and JSP.

o Coding to generate barcodes and excel report in documentum.

o Unit testing and demonstration of the programs.

o Independent testing and peer reviews.

Motech Software Pvt. Ltd.

Project: Image Processing – Developer

  · Studied and creating documents on different image processing filters after studying the different filters

available for resizing the images. Coding in C for image processing and video resizing.

(Apr 2005 – Mar 2006)

  · Worked on PGM, RGB and YUV images and processed them for multimedia player implementation.

  · Worked on improving the efficiency of the codec to get the best performing motion estimation

algorithm. Analyzed MPEG-4/H.263 Codec and its applications.

Supreme Telecommunication Ltd.

  · Experience of level-2.5 (GSM Mobile Phone software)

  · Entry level screening, software upgradation.

  · Troubleshooting and problem resolving at level-3 (GSM Mobile Phone hardware), IMEI edit on net and

replacements of components.

EDUCATION

Bachelor of Engineering, Electronics and Telecommunications, Mumbai University, May 2004, GPA: 3.2

Platform/Technologies:

1. WCM Products:

- Adobe Day CQ5.4

- Documentum 5.3&6.5

- SiteCore – Basic functional knowledge

2. Languages:

a. C, HTML, JAVA, JSP

b. SQL, DQL

3. Database:

Oracle9i

(Sep 2004 – Jan 2005)

4. Tools/Packages:

a. Data Modeller: MS Visio

b. Productivity tools: MS Office, SharePoint,

PowerPoint, Wiki, Mingle

c.

IDE: Eclipse 3.1, IBM Websphere Studio